Back Office Modernization in the Age of Digital Transformation

As organizations continue to take advantage of digitalplatforms to maintain competitive advantage and improve the buyer journey, we’re starting to see an alarming pattern that negatively impacts legacy organizations in Greensboro who’ve been utilizing the same protocols and tools for decades.

 
 
 
 
When companies begin the journey toward Digital Transformation, they tend to prioritize customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s important to improve the customer journey and correctly market your products and services, neglecting other departments that also support clients, merchants, partners, and staff can inhibit your capacity to provide a efficient experience for all parties.

Our View

In our view, the Back Office is the foundation of your company. If your system creates inefficiencies, the productivity of your entire business suffers. For example, let’s say a company brings on a new customer in minutes but requires several weeks to onboard a new employee or supplier. That’s a problem because both your employees' abilities and your supplier’s products play a critical role in providing exemplary service to the customer. Therefore, if those components are not operating accurately, your customer is ultimately the one who suffers. Your Front Office can only be as efficient as your Back Office, and both must be included in a strategic digital transformation.